Building a coaching business can be challenging and overwhelming if you don’t know where to start. Cheer up, many coaches have no clue how to find information that is real and to actually get results because there is just so much information out there that after reading it all, you are still scratching your head.
Here are five tips to help you start a coaching business:
• Have a clear understanding of your niche market in a way that it encompasses everything that makes you who you are and draws on your passions. Investing in a life coaching programme will help you in this area.
• Learn from tried and tested strategies of coaches who have successful coaching practices. Do your research and attend the free tele-seminars online. You will get lots of great tips to use in your business. Highly recommended www.icoachacademy.com; click coaching groups (Free) and register as a member
• For progress and momentum, you need to be able to dedicate ten to 15 hours a week, which can be broken down to one and half hours each day. Time is needed to manage social networks ie Facebook, blogs, Web sites and Twitter to let people know you exist. Invest in a domain name (godaddy.com) that represents you. Hire people who have knowledge about setting up Web sites and social networks. Be sure to incorporate the ability to capture contact information from people who visit your Web site or blog.
• Have a life coach who will support you and be your cheerleader—there is a community of certified professional coaches in Trinidad and Tobago. Do a search on the internet and connect with a life coach
• Do not allow negative coaching experiences to cloud the business. View those experiences as lessons learnt and use them to enhance and improve your business. Continue to spread the word about your coaching so people will be aware of your services and move on. Have a referral programme where satisfied clients can refer you to friends but most importantly—network!
Coaching is not a “quick rich scam”. It is a profession and like any other. Success comes to those who persist longer, not people who lose interest when they don’t make money within three months of starting a coaching business.